In order for your local online marketing strategy to succeed, you need to pay attention to the right tactics. You (hopefully) know your target audience, but are you reaching them through mobile and voice search optimization? If not, they could be heading to the...
Pay-per-click (PPC) advertising isn’t easy. If it was, you wouldn’t have small businesses wasting 25% (or more) of their paid search budgets on ads that don’t work. Your marketing budget might be inefficient for any number of reasons, from spending money on ads that...
