In order for your local online marketing strategy to succeed, you need to pay attention to the right tactics. You (hopefully) know your target audience, but are you reaching them through mobile and voice search optimization? If not, they could be heading to the...
Pay-per-click (PPC) advertising isn’t easy. If it was, you wouldn’t have small businesses wasting 25% (or more) of their paid search budgets on ads that don’t work. Your marketing budget might be inefficient for any number of reasons, from spending money on ads that...
Consumers are growing more knowledgeable, and their research habits are evolving. This is why it is critical to abandon outmoded marketing tactics. Here are nine old marketing tactics that you shouldn’t rely on anymore:...
Organic rankings may be the “holy grail” for many companies but don’t sleep on the power of Google Search Ads. These ads give you a chance to get in front of an audience that you haven’t yet reached organically. And by finding the right intent keywords you can target...
To say that the business world has changed over the past few years would be an understatement. Today, your business needs a digital presence. Does yours have one? If not, it needs to. Why? Because according to a survey, “76% of adults have purchased products and...
